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World News Beat

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Written by: Trevor Steele, Peak Associate 

 

Google fined record amount

The European Union (EU) has imposed its largest ever fine (4.34 billion euro), on Google.

     According to the EU competition commissioner Margrethe Vestager, “Google engaged in illegal practices to cement its dominant market position in internet search.” Vestager explained that negotiations between the tech giant and major phone manufacturing companies resulted in a “significant majority” of phones sold in the EU to be pre-installed with Google’s search engine and Chrome browser. In exchange, these companies received licensing for Google apps.

     In 2017 the EU fined Google 2.4 billion euro for issues with its shopping comparison service.

With files from AFP.

 

Flooding in Japan

Floods have hit western Japan hard over the past week. Over 200 people have lost their lives due to the extreme weather.

     In a nation known for its earthquake-preparedness, the region was ill-equipped for flood disasters according to experts, an issue compounded by the fact that many homes in the region are built on mountainous terrain.

     Most communities are still without water and sanitation as the flood waters recede.     

With files from The Japan Times.

 

Italy rejects free-trade agreement with Canada

Italy’s Deputy Prime Minister Luigi Di Maio has confirmed that parliament will reject Canada’s trade agreement with the European Union. The Comprehensive Economic and Trade Agreement (CETA) must be ratified by each parliament in all twenty eight E.U member states, and has so far been ratified by ten states.

     Italy’s agriculture minister Gian Marco Centinaio had previously announced that Italy would not ratify the agreement because it failed to protect Italy’s special regional appellations for things like cheese and alcohol.

     Despite Italy’s protests a provisional trade agreement between Canada and the European Union has been in effect since September.

With files from Le Monde.

 

France wins World Cup

France won the FIFA World Cup for the second time on Sunday with a 4–2 victory over Croatia.

     The match reflected much of the action from the tournament, with a penalty awarded through the video assistant referee, an own goal, and three of the goals coming from outside of the box.

     Despite the loss, Croatia’s Luka Modric was named the best player of the tournament.

     The World Cup will return in 2022 in Qatar, and in 2026 in Mexico, the United States, and Canada.   

With files from The Guardian, Global News, and FIFA.

 

GLOW uses the best and worst parts of professional wrestling for a show unlike any other

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Image courtesy of Netflix

Written by: Gene Cole

Professional wrestling shows up in a lot of media. Sometimes it’s presented as a small comical reference or as a hobby of sporty characters, but most people only see its surface-level elements. Netflix’s GLOW is one of the few shows that uses every aspect of wrestling, including its problematic history, to create an engaging and unique program.

     GLOW is a dramedy based loosely on the first American all-women’s wrestling show by the same name, following several women who come to its audition. The show is being run by a pretentious arthouse director (Marc Maron) and a rich mama’s boy producer (Chris Lowell). It primarily follows Ruth (Alison Brie), a cliché struggling classical actress, but the show works to follow the full cast of 15 women brought together by this show.

     The diversity of these characters is integral in how the large cast works — professional wrestling in real life can feature clashes between massively different character archetypes, from undead wizards like the Undertaker to Olympic gold medalists like Kurt Angle. GLOW may not have wizards, but their range of reality-grounded characters are all just as unique, including an older mother of a Stanford student, a med-school dropout, and a daughter and sister of male wrestling legends among others.

     In addition to general life story, this diversity presents itself physically. GLOW’s biggest difference, in comparison with ‘80s wrestling, is the inclusion of women with several different body sizes and strengths, rather than conventionally attractive models. This builds on an important theme of positivity through fitness and athletics, but also leads to a lot of different fighting styles. This in turn makes the action easy to follow, and allows for characters to express their identities through combat.

     GLOW’s attention to diversity also extends to race, one of the primary historical flaws of professional wrestling. In this era especially, non-white characters were often defined solely by their ethnicity, lacking character depth and being deemed a villain by default. This has always been a general issue in television, but wrestling’s catering to white American audiences has led to an excess of it.

     The way GLOW’s characters face and interact with these norms is highly individualized. Some characters like Arthie (Sunita Mani) experience anxiety from the stereotypes they’re pressured into, while characters like Tammé (Kia Stevens) disregard the offensiveness by considering it a normal part of culture. The complexities and depth of normative discrimination are the core of the show’s drama, vividly capturing the characters’ discomfort while the stressors remain omnipresent.

     This all adds to a show that is striking and uncommon to watch, expressing the beauty and energy of wrestling while acknowledging its problematic nature. I can’t guarantee that someone coming out of GLOW will be inspired to dig into professional wrestling as a new hobby, but it covers a very unique subject in a fantastic way and is absolutely worth delving into.

Most Instagrammable finds at the Richmond Night Market

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Photo courtesy of Richmond Night Market

Written by: Muhammad-Ahad Ghani

The Richmond Night Market can be a chaotic experience for those who want to sample everything but can’t for lack of time or money. The yearly market shines a spotlight on street food, and runs Friday to Sunday from 7 p.m. to midnight. If you’d like to avoid the confusion and get Instagrammable pictures in a timely and budget-friendly way, read on. I have compiled a list of the best finds at the 2018 Richmond Night Market to help you make more informed decisions of what you should or shouldn’t try.

Photo courtesy of Tara Lee

ROTATO

A well-known South Korean street food, tornado potatoes, also known as twister potatoes, are essentially skewered potatoes cut in a spiral, deep-fried until crispy, and topped with different seasonings. You’ve probably already seen Rotato’s tornado potatoes plastered all over Instagram. It’s about time you catch up!

Rotato offers seven different seasonings, such as seaweed salt, curry, and cheddar cheese. It also, hands down, has the longest line at the night market. After waiting in line for around 45 minutes, I got the one with the sour cream and onion seasoning for $7, while my friend tried the cheddar cheese.

I will say that it didn’t justify its lengthy wait time or the $7 price tag, but it tasted delicious and looked beautiful in all its potato glory. Fried potato in all forms is generally a safe bet, but you’ll leave Rotato winning for sure. It’s also good for your Insta game. I recommend getting one and sharing it with your friends or family, after snapping it for your social media, of course. However, I do suggest going a little early to avoid the long queues.

Photo courtesy of Madison Taylor

TROPICAL BAR

What screams summer louder than watermelon? Enjoy freshly squeezed watermelon juice in a matching fruit bowl through a pink flamingo straw from Tropical Bar. Rather than washing your food down with the same old, unhealthy soda, switch things up and get this healthy and refreshing drink for $7. It makes for a great Instagram moment and provides enough for two people.

If you’re going on an especially warm night, this cool drink is a must-have. Once you’re through with the juice, don’t forget to scrape the bottom of the bowl with the spoons they provide you with for the leftover watermelon. Needless to say, the fresh fruit juice tasted amazing, especially after all the walking and waiting in lines. It provided me with a much-needed boost of energy. If you’re not a watermelon fan, no worries, because the stall carries pineapple juice in a matching fruit bowl as well. I’m betting it’s just as refreshing.

Photo courtesy of Foodgressing

CHURROS IN ICE CREAM

The name says it all. Churros in Ice Cream offers an original, sprinkled, or Oreo churro in a cup, with or without a scoop of chocolate, vanilla, or green tea ice cream. For an extra dollar, you can even put it in an inflatable unicorn, rainbow, flamingo, or palm tree float to make your Instagram snap extra striking. Float included, this will cost you $14.

The main attraction here is evidently the float rather than the churro. It’s a solid churro that’s quite delicious and definitely filling, but also the kind you’ve had a number of times before for a much smaller price tag. After a rigorous decision-making process, I decided on the unicorn float. It’s the one I’d recommend.

Essentially, this is your ideal Instagram-worthy find: a mouthwatering and aesthetically pleasing churro, ice cream, and float. It’ll get the likes rolling in. So if you’re all about the ‘gram, go for it. If not, I suggest you skip this one and head on down to Cookies and Cream for their delightful ice cream sandwiches. They don’t make for as striking an image as the churros, but taste remarkable nonetheless.

Photo courtesy of Foodgressing

THE TAIYAKI

“It’s my fault you don’t come back a 2nd time” is written in bold in front of The Taiyaki’s stall. For those of you not familiar with a taiyaki, it is essentially a Japanese fish-shaped cake made with pancake or waffle batter. The batter is poured into a mold, filled with things like custard and chocolate, and then cooked until golden brown. At the night market, the taiyaki goes for $5.50. It not only comes with a filling of your choice, but is topped with ice cream and two Pocky sticks or Oreos.

I got the custard filling with a scoop of vanilla ice cream. The waffle was light and fluffy and the combination of the hot and the cold was quite good. This was definitely worth a try and it makes for a perfect Instagram-worthy dessert. My only grievances are that there was very little filling inside the taiyaki and that the size of the ice-cream scoop was relatively small. Be careful because The Taiyaki has one of the longer queues at the market, so get there early to avoid a lengthy wait.

Photo courtesy of Meagan Gill

RAINBULB

After all that food, try Rainbulb’s vibrant and colourful light-up carbonated drinks in plastic bulbs. Each bulb comes with an LED light at the base with three different modes: fast-flashing, slow-flashing, and strobe-flashing. Fruit flavours include grapefruit, strawberry and raspberry, orange and mango, kiwi and pear, lime, and melon with their own designated colors and straws.

I’d recommend the melon. It was the right amount of sweet. It’s also green and looks the coolest when lit up. The single goes for $8 and a double goes for $15. The drinks are refreshing and delicious; the perfect way to keep all the food down. The real highlight, however, is the bulb they’re served in. This has got to be the most innovative find at the market. Who doesn’t like a colourful drink? Make sure you get a cool Boomerang of the flashing lights with this drink.

Photo courtesy fo Diana Chan

TSUGA FRY HOUSE

The blooming onion at Tsuga Fry House might just be the best-tasting thing on this list. Maybe it’s my love for onion rings or for fried things in general, but it is one of the most underrated finds at the night market. It’s essentially an onion, deep-fried to perfection and served with a spicy mayo dipping sauce. It doesn’t sound super fancy but I’d definitely recommend giving it a shot.

It’s crispy and the onion tastes sweeter than regular ones. Its $9 price tag is justified by its size. For an extra dollar, they melt some cheese on top with a blow torch burner. I can guarantee that you won’t be able to finish this on your own since it’s pretty heavy. Make sure you take some friends along with you for this one. And since you won’t be finding any queues here, you’re sure to get the piping hot onion within minutes. It’s sure to catch the attention of your Instagram followers as it’s something most won’t have tried before.

The Richmond Night Market runs until October 8 and admission is $4.25.

Carman McKay on his work, inspirations, and experiences

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Image courtesy of SFU via Twitter

Written by: Amal Javed Abdullah


Artist Carman McKay has been relief carving an oversized spindle whorl, which is traditionally used for wool spinning, in front of the Indigenous Student Centre (AQ 2002) every Tuesday and Thursday in July. So far, McKay has worked on the piece for around 10 hours, and he has an additional 40 hours to go.

     The spindle whorl that McKay is carving is reflective of life. In an interview with The Peak, McKay explained that “from its centre, radiating outward is the spirit of cedar, of nature [. . .] I see the life in the centre of all beings.”

     The piece also reflects salmon populations and “what is here [. . .] but also [. . .] what isn’t here. We’re losing salmon cycles. [This is about] remembering fishing experiences, and carving them. [So that makes] this piece of art certainly about life and death.”

     Carving the whorl is representation of Coast Salish tradition, which is “[a tradition] of connection with nature, with either the mountain goat or the woolly dog [. . .] Our relationship with animals is important, [we always] care for them. We’ve never killed an animal for its wool.”

     As people drop by to see what he’s doing, McKay lets them have a go at carving the whorl as well. He gently guides the user’s hand until they understand how much pressure to direct onto wood, and once they’ve got it, he lets them take the reins. In the words of one passerby, “it feels just like butter!”
      
     As a self-taught artist, McKay explains his journey began with him sitting with a pocket knife and a piece of wood on the bank of a river. “It was a branch and it looked like a bird, so that’s what I carved.”

     One of the inspirations for how he creates his artwork is Roy Henry Vickers, a contemporary artist and someone McKay describes as “very open-minded” and having “a pretty good sense of the past.”

     Another inspiration for McKay is Chief Dan George, a chief of the Tsleil-Waututh Nation who passed away in 1981. He was also an author who wrote about his connections with nature. McKay “found them quite important to be connected with the earth and respect all life.”

     Above all, nature is McKay’s greatest influence and inspiration. “Sitting still, observing nature [can help me gain] a clear understanding of life — and [of] death as well.”

     This artwork is important for McKay because it gives him a chance to “share [his] stories, [his] history, and share a passion [and appreciation] for the arts.”

     “Being here means that culture is, in some ways, present. [That] 9,000 years of history is here,” he explained.

     As McKay works, he thinks about the region that SFU is built on. “I think about the people, the connections on this land [. . .] the Squamish, the Musqueam.” What made him come to SFU was a personal connection with a friend.

     “This [interconnectedness] is relevant to my experiences. A lot of my experiences have been informal, self-directed. [The idea is] to continue the journey with the network. [With] all people. Not just one group — all groups.”

Student Cookbook

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Photo by Chris Ho

Written by: Kitty Cheung

It is often difficult for the busy student to maintain a healthy, balanced diet. We at The Peak have nobly compiled a Student Cookbook for all of you shitty cooks out there who need a little help in the kitchen.

Academic Noodles (yields 1 serving, but this recipe can easily be doubled, or quadrupled. The study group that dines together flunks together)

Ingredients:

– 1 pkg ramen (any flavour; I recommend Samyang Fire Noodles for that extra kick)
– 1 egg (straight from your own ovaries)
– vegetables, protein, any toppings of your choice (for that extra nutrition, anything green works: broccoli, bok choy, a Shamrock Shake, American dollars, leprechaun sweat)

Directions:

  1. Boil water.
  2. Tear up that ramen package like it was your last term paper.
  3. Pour the contents of the sodium-saturated flavour packet into the water. Let the granules disintegrate like your chances for success in today’s job market.
  4. Place noodles in soup. Let soften for 3–4 minutes. Stir with chopsticks or fork.
  5. In a separate pan, fry your egg while your noodles are cooking. Sunny side up is the most Instagram-worthy, but let’s face it, you won’t be bragging about this meal to anyone on social media.
  6. Transfer soup and noodles to bowl. Add toppings of choice. For some extra fibre, why not throw in some pencil shavings and sprinkle the ripped shreds of your most recent exam over top? Nothing like the taste of failure.

Kraft Dinner Supreme (yields 2–3 servings, so you can take the rest to school the next day, you lonely fuck)

Ingredients:

– 1 pkg Kraft Dinner
– 1 butter (or margarine, bacon grease, sebum, any fat of choice)
– 1 cup of milk for a nice soupy texture (almond, soy, cow, you probably have experience milking your prof for those pity marks so you won’t have trouble finding this)
– enough ketchup to drown out the flavour (essential for any kind of mac & cheese)
– more cheese (if you’re feeling bougie)
– any other kinds of vegetables, protein, etc. that you’re feeling (i.e. diced tomatoes, sautéed onions, spinach, toss a microwaved Pizza Pop on the side for more of that processed-food-induced nostalgia)

Directions:

  1. Boil water.
  2. Pour in the dry macaroni. Stir occasionally for about 7–8 minutes — the same amount of time as what you spent studying for your midterm last week.
  3. Just like how those tuition dollars are going down the drain, strain your macaroni.
  4. Stir in the fat, milk and cheese powder.
  5. Add your ketchup, veggies, protein and/or extra cheese.
  6. Grab a fork. Scarf down your mac straight out of the pot while hunching over your notes. Study hard, champ!

 

BONUS RECIPE: Spruced Up Take-Out

Directions:

  1. Grab your favourite take-out food: McDonald’s chicken nuggets, pad thai, fried rice, naan, burritos, poké, anything.
  2. Arrange your delicacies on a plate at home to try to cover up the fact that you splurged on another bowl of poké for the fifth time that week.
  3. Garnish with love and care. Pro-tip: sliced green onion makes everything look prettier, even those chicken nuggets.
  4. Light a candle.
  5. Treat yourself. Fill your belly to compensate for the emptiness of your wallet.

Are you SFU-ready? 2: Packing for residences

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Image courtesy of SFU

By: Victoria Lopatka 

Whether you’re coming straight from your parents’ house or you’ve rented in Vancouver before, moving into residence can be nerve-racking. Luckily, I’ve been there and have some wisdom to share:

Make sure to pack:

1) A mattress topper and other bedding

A few words I would NOT use to describe the mattresses in dorms: fluffy, luxurious, soft, inviting. A mattress topper — which is essentially a few extra inches of foam you can place on top of your dorm mattress — may be expensive, but it’s a great investment to make your bed a little comfier. You’ll also want to bring a few pillows, sheets, and a comforter, as you’re only provided with a mattress.

2) A lamp, or some type of extra lighting

Many of the dorm rooms I’ve been in have two lights: a light above the bed, and a brighter light above or near the desk. These are great during the day, but you may want more lighting when the sun sets. Fairy lights, a tall lamp, or a small light-up make-up mirror can make great additions to your dorm and give it a more comfortable, well-lit feel.

3) A full-length mirror

You don’t want to be running back and forth between the mirror in the bathroom and your closet in your dorm room when trying to pick an outfit. Bonus: good for taking dorm-room mirror selfies and making the room look bigger.

4) A cheap printer

Printing on-campus can be expensive and stressful (especially when you’re doing it last-minute because you found a spelling error on your title page that wasn’t there twelve seconds ago when you looked your paper over). Paying to print at the library is fine once or twice, but if your classes have multiple essays and assignments, consider investing in your own printer.

5) A power strip

The last dorm room I was in had exactly three outlets. One was behind the fridge, one was right above the middle of my bed, and one’s sole purpose was to keep my Wi-Fi on. This left very few places to charge my phone or laptop overnight, or plug in my lamp in the evenings. I often had to pick and choose which item was a priority: do I want to charge my phone? Do I want to keep the Wi-Fi on? Do I want extra light to read by? Investing in a power strip resolves these issues by upping the number of available outlets in your living space.

6) A pair of flip-flops and a shower caddy

If you’re sharing a bathroom with other residents, a good, sturdy pair of flip-flops and a shower caddy to keep everything in one place and organized will be helpful.

7) An umbrella

For rain, of course.

8) Extra towels

Picture this: you’ve just gotten out of the shower, and you see that your towel has fallen off the rack. Now it’s laying on the damp, dirty bathroom floor. Who knows when that floor was last cleaned properly? It’s always a good idea to have an extra towel or two so you’re not rushing to the laundry room in situations like this.

9) A sleeping bag

You’ll most likely have guests staying the night at your place, and a sleeping bag is a space-efficient alternative to having spare blankets and a foam mattress.

10) Some mementos from home

For homesickness…

 

Leave behind: 

1) Scented candles

Most residences do not allow candles, incense, or anything else that could be a fire hazard in the rooms. A good alternative to keep your room smelling fresh is a steam essential oil diffuser.

2) Mini fridge, desk chair, a Wi-Fi router, etc.

These items are already provided in most residence rooms. You can check online to see a complete list of the furniture and amenities provided in each room of each different house.

3) Anything illegal

Note that this includes alcohol (if you’re under the legal drinking age), drugs, and weapons.

4) A TV or big video game consoles

Your room is going to be smaller than you think, and you’re not going to have space to keep large electronics – never mind a functional space to keep them in so that you can use them. Your laptop with a Netflix account is a better alternative.

5) Non-essential clothing

Be realistic about what you’re going to end up wearing most days. For many students, that’s T-shirts, leggings, sweatpants, jeans, hoodies, sweaters, runners, and flip-flops. Bring one or two fancy-dress items, for special occasions, and one or two workout sets. That’s all you really need. If you don’t wear fully-coordinated, high-fashion outfits to class now, you won’t miraculously begin when you start living in residence.

6) Stuffed animals

I’ll admit: I did this. I had an entire shelf of stuffed animals from my boyfriend or parents that I thought were super cute, but I’m sure my neighbours thought were… kind of weird. Besides that, you don’t actually need them. Stuffed animals are bulky and inconvenient to pack and will mostly just sit on your shelf collecting dust.

7) Your entire book collection

Like stuffed animals and clothing, we tend to overestimate how much we think we’ll need. I’m an avid fiction reader, but during the semester I only read a handful of books. After hundreds of pages of readings for class, you’ll probably be more interested in watching Netflix, so pack three or four of your favourite books, or make use of the SFU Library’s fiction section.

8) A million decorative throw pillows

I know Pinterest dorm room inspiration has got you thinking you need a fancy headboard and 600 decorative pillows, but after a few weeks, these pillows will become an inconvenience, and you’ll probably just shove them under your bed until you move out.  

9) Getting to residence in the first place

When you’re moving in, also avoid huge packing bins and boxes. You know what I’m talking about: those giant, plastic blue bins. They’ll seem great when you’re leaving your parent’s house — all your stuff organized in one place! Upon arrival, and once you unpack, you’ll realize you have nowhere to store these hulks and they’ll spend the next few months getting in your way. Disposable cardboard boxes or reusable bags that can be folded up and put away are much better.

 

FVDED in the Park photo gallery

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Chris Ho and Alexa Tarrayo / The Peak

Photographed by: Chris Ho and Alexa Tarrayo

 

Transit passengers in awe as local man heroically thanks bus driver

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Illustrated by Emma Wu

Written by: Aaron Richardson

VANCOUVER, BC – Eyewitness testimony reports that a miraculous and heroic deed occurred earlier today on the 95 B-Line. As Nick Grinton, 23, exited the bus, he turned, waved, and said thank you to the driver of the bus. Naturally, the passengers on the bus near him were struck with shock and awed at the kindness and generosity exhibited by this young man.

Delores, 32, single mother of three, reported that this was the single most inspirational act she had witnessed since her father ran and pulled her out of traffic as a child.

James Knowle, WWII veteran who lost his left arm pulling civilians out of a burning building, mentioned to reporters that the sight of this young man’s selflessness restored his faith in humanity. “I sleep better at night knowing that he is out there watching over us, doing his part.”

After Grinton exited the bus, those who had witnessed this great deed sat there in silence to contemplate their own lives, and what they were doing themselves to contribute to society. Nick himself, like any true hero, refused to comment in any great depth on the story. When asked why he did it, he simply responded that he was “just doing [his] civic duty.”

Jaime, age 9, stated that she hoped to be the kind of person capable of such benevolence one day. “I’m glad she was here to see it,” her father, firefighter aged 44, told reporters. “As a parent, if you pay attention, you can spot moments that will someday be significant in your child’s life. I remember that when I was a child, my neighbour once thanked the garbage man. It’s a moment I’ll never forget, and I know that what she witnessed here today will be the same for her.”

Joyce, 45, said that this act was so full of kindness, human decency, and care for the fellow man that she was forced to put down her copy of Chicken Soup for the Soul to properly process and appreciate what she had just witnessed.

At first it was difficult for The Peak to locate the bus driver who had been the recipient of this great deed of heroism. Reporters struggled to get details out of any of the witnesses, as none of them noticed the bus driver’s age, gender, or race, nor any other identifying feature.

When the driver was finally contacted, she told reporters that she was entirely unaware that a passenger had taken the time out of their day to thank her. This was seemingly due to the fact that the bus was full, and Grinton had expressed his gratitude in a voice barely above a whisper.

Despite not experiencing this great act of selflessness first-hand, upon hearing of its occurrence, she fell to her knees and began to cry, asking for Grinton’s name so that she could thank him in return.

Bus drivers who spam the “please move to the rear of the bus” button

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Photo by Jason Margolis

Written by: Gene Cole, Peak Associate

I have a lot of respect for bus drivers. They have to deal with some of the scummiest people out there, such as those who get in the way of the wheelchair ramp, or those who stand ahead of the yellow line for no reason.

However, when they incessantly press the “please move to the rear of the bus” button when a blockage happens, it becomes the rare occasion where I seethe at them.

This button is the most passive-aggressive and stressful thing to hear on the bus. It usually only happens when one person settles too early in the hallway, but apparently we all need to hear it a million times as if we can do something about it. Do you expect us to stampede? Or punch fellow passengers until they learn human decency? I have enough to cry about on the bus without having to care about my co-passengers’ incompetence.

I agree, the people who aren’t moving to the back of the bus are monsters who deserve to be thrown out the window. But drivers, please call them out personally and stop using this button. If they don’t respond the first time, another 50 presses ain’t gonna cure their lack of basic transit etiquette.

Research Roundup

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(Photo courtesy of NNTLIFTCo)
By: Nathaniel Tok, Peak Associate

 

Customer satisfaction affected by use of pronouns

SFU Business professor Brent McFerran believes that customer service training is teaching staff the wrong way to address customers.

     McFerran’s study, published in the Journal of Marketing Research, with data from lab experiments and companies, analyzes the use of pronouns in affecting customer perception of customer service interactions. The study finds that customer services representatives (CSRs) who use “I” instead of “we” lead customers to feel that the CSR understands them and is helping them.

     In contrast, current practices have CSRs talking to customers using terms such as “we” (the company) serve “you” (the customer), leaving out the “I” (the CSR).

     A customer service interaction which incorporated the use of a more personal “I” resulted in higher reported satisfaction from the customer, which then led to higher purchase intent, and actual purchases. On the other hand, the use of “you” by CSRs might have less-than-positive results on customer satisfaction.

     McFerran believes that his results indicate that companies should retrain CSRs, especially when doing business online. “As more businesses make the shift to an online store presence, the more important it is to consider how their CSRs are communicating with their customers,” says McFerran.

 

SFU mechatronics working on creating sensors for early earthquake warning

SFU Mechatronics professor Behraad Bahreyni and his team at the Intelligent Sensing lab are working with microsystems like ultra-sensitive accelerometers, which help detect examples of significant seismic activity before they happen.

     The lab first started working with accelerometers to create cheaper and more compact sonars. Bahreyni saw the potential of accelerometers to detect sound waves, such as seismic pressure signals from earthquakes or high frequency vibrations along pipelines as a result of potential gas leaks, making the technology applicable to earthquake-related scenarios.

     The accelerometers work by measuring “seismic mass” displacement from vibrations to detect seismic pressure waves coming from earthquakes. The accelerometers have a noise level and bandwidth many times better than the current devices on the market.

     Bahreyni’s technology provides an alternative to the currently-available seismic sensors, which cannot be used widely due to their high price.

     The professor believes that having more sensors can help in the event of an earthquake, stating that “a few seconds to minutes of heads-up warning to the public could drastically reduce the negative impact of an earthquake.”

     According to Bahreyni, the engineering and design skills of his students were essential, noting that they had to create “new methods, just to test the devices.”

     The work has resulted in the startup axSense Technologies.