The Try Guys

The Try Guys’ self-help book adds a personal touch to their media offerings

By: Tiffany Chang, Peak Associate I’m sure nearly every millennial knows who Ned Fulmer, Keith Habersberger, Zach Kornfeld, and Eugene Lee Yang — a.k.a. “The Try Guys” — are. With over 800 million views and 6.5 million subscribers on YouTube, I think it’s safe to say that they’re internet royalty in their own right. On top of the many things these men have accomplished in the online world since the group’s inception five years ago, The Try Guys also released a self-help book called The Hidden Power of F*cking Up, back on June 18. The book is (literally and figuratively)…

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