Viktor

Student entrepreneur launches swim gear site

Fourth year SFU business student Viktor Holicek is making a splash with his startup distribution website for swimming sports watches. The site, Swimovate Canada, connects students with unique fitness equipment, provides details as to how the equipment can be best utilized, and links users to blogs related to fitness and swimming. Holicek’s website eventually emerged from an idea he had for a device that would help swimmers track their workouts. “During my exchange in China, some friends and I were brainstorming ideas for swimming products,” he explained. “I knew enough about swimming to see [. . .] a business opportunity…

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