Somers Research Group

Research Roundup – Investigating links

Written by: Ahmed Ali, Peak Associate   How the attractiveness of your server can affect the taste of your food A study done by UBC and SFU students looked at how the attractiveness of a server affected the taste perceptions of male and female customers.      The procedure involved getting between two to 600 participants per segment of the study. The participants were asked what they looked for in a dining experience and were served two sets of select samples from either an attractive or unattractive (consisting of makeup to give the appearance of acne, bags under eyes, yellow teeth and…

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