slogan

Bud Light ads should encourage proper consent

[caption id="attachment_2421" align="aligncenter" width="940"] Photo Credit: Phoebe Lim[/caption] “We’ll be heading out for drinks after. Where do you want to go?” “Oh, anywhere. . . I’m up for whatever.” This is the social dialogue that many of us use with our friends when we go out. We wish to seem ambivalent, easy going, easy to please, and ready to have a good time. Bud Light drew on this attitude for their recent advertising campaign titled, #UpforWhatever, in which their main tagline read, “The perfect beer from removing ‘no’ from your vocabulary for the night.” However, the wording of this slogan…

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