Rainbow capitalism

Rainbow capitalism does more harm than good

By: Carter Hemion, Staff Writer Rainbow capitalism, a marketing strategy that commodifies Pride, largely harms LGBTQIA2S+ people. Every June, large corporations don rainbows to increase profits, just to forget about us the rest of the year. They often take little to no action to support our needs unless it’s convenient for them, and they may even work to take away our rights. While there are a few ways LGBTQIA2S+ people may profit off rainbow capitalism, the harm done far outweighs these small benefits. Some companies offer a small portion of sales or a one-time donation to LGBTQIA2S+ non-profits as part…

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