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Reliance on gender in categorizing holiday gift suggestions is anything but merry or bright

by Juztin Bello, Copy Editor When it comes time for consumers to begin their holiday shopping, retailers everywhere love crafting the perfect list to help shoppers with their needs. One of the most recurring ways you’ll see retailers sort gift suggestions are through some version of “Gifts for Him” or “Gifts for Her” categories. The problem with adhering to this type of retail advertising is that it complies with incorrectly assumed expectations about men’s and women’s interests and posits them as two separate, binary categories. By doing this, retailers are relying solely on the gender binary, which ignores the existence…

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