Kent State

Urban Outfitters needs to re-think its business strategies

Frankly, I’m not surprised by Urban Outfitters’ decision to sell a blood-stained, bullet hole-riddled sweater that blatantly refers to the 1970 shooting of four students at Kent State University. But, while the clothing company has released a number of offensive products, this sweater has simply gone too far. The company sold the single sweater for $129 online; it was then put up for a $2,500 resale on Ebay, before it was eventually taken off the website. I’m sickened by the fact that a person would not only buy this sweater, but then try to re-sell it at such a high…

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