Christmas

Stores fight for early shoppers this holiday season

If you’re frustrated about Christmas decorations appearing in the middle of November, an SFU professor has bad news for you — the retailers don’t care. Lindsay Meredith, SFU professor of marketing, argues that retailers would rather risk alienating a few shoppers than miss competing in the busiest shopping season of the year. “Big ticket durables like iPads, iPhones, cars and appliances are bought in the November period or early December,” said Meredith in an interview with The Peak. After conducting extensive research about the customer-retailer relationship, Meredith has attributed aggressive holiday marketing to three major reasons. First, the advent of…

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