Beedie
Knowing the price puts a damper on consumer enthusiasm
August 2, 2017The enjoyment of activities and new items decreases as time goes on — the twenty-fifth bite of a chocolate bar is often less enjoyable than the first. However, researchers wondered how knowing the price of a given product might affect the experience of declining excitement. Brent McFerran, an associate professor in marketing at the Beedie School of Business, recently published a study that explains how the presence of the price accelerates the rate at which we feel decreased enjoyment over time through repeated consumption. McFerran ran some tests using music where he had participants listen to songs that they said…
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SFU student company racks up first place prizes for health-care solutions
July 10, 2017It is only half way through the year, but a company founded by SFU students has already claimed the top place in a number of entrepreneurship competitions — racking up more than $40,000 in prizes. Orello Hearing Technologies, a startup…
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SFU students score top prize at Oxford Global Challenge
May 17, 2017A team of SFU undergraduate students earned first place at the Oxford Global Challenge, an international social innovation competition, earlier this month for their research on reducing medical waste. The trio — science students Iman Baharmand and Alec Yu, and…
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