BC economy

Business Council of BC launches Stay With BC campaign

By: Mason Mattu, News Writer Launched in 2022 by the Albertan provincial government, the “Alberta is Calling” campaign was seen nationwide on newspaper covers, radio stations, and other advertisements. The goal of the campaign? To convince Canadians, especially those with “high-skilled jobs,” that the province’s “affordability, lifestyle, and careers” are worth the move from their current province. High-skilled labour involves “specialized know-how, training, and experience to carry out more complex physical or mental tasks than routine job functions.” According to Global News, Alberta is “laser-focused” on recruiting high-skilled labour to build “Alberta’s houses, schools, hospitals, and job-creating infrastructure.” Canadians seem to…

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