SFU sign

ILLUSTRATION: A drawing of the SFU sign with a giant X through it. Around it, scatter the words: uninspired, boring, cliché, butt ugly.
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Five things to replace the SFU sign with

Peak Web May 21, 2025

By: Ashima Shukla, Postmodernist-in-Residence In a shocking yet unsurprising twist, SFU was recently robbed of its soul. No, not our collective conscience! The logo on the SFU welcome sign at the foot of the campus. The beloved red symbol of caffeine dependency (foreshadowing your search for a free parking spot on campus) went missing.  But fret not, dearest students, for the logo has since returned. And yet, in a totally credible Fraser Institute study, 110% of SFU students have now proclaimed the welcome sign “butt ugly.”  Perhaps it’s time for a redesign that better reflects the SFU experience in its…

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