jerseys
Keep ads off NHL jerseys
EIC October 6, 2014In the fifth issue of The Peak, published on September 29, writer Nick Bondi argued that the NHL should sell ad space on their jerseys. His argument essentially boiled down to the fact that “it’s inevitable” (his words) and would “make a hell of a lot of money” (my words). While I don’t necessarily disagree with either of these claims, I believe that desecrating sports’ most beautiful uniforms for the sake of corporate dollars would be an absolute travesty and isn’t something fans should just take lying down. The NHL has already allowed advertisers into almost every facet of the…
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NHL teams should wear ads on their jerseys
EIC September 29, 2014Recently, the NHL rejected the proposed sale of advertising on jerseys, which the league estimated could net $120 million and approximately $4 million per team. The NHL declined the proposal because they didn’t want to be the first of the…
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