iWatch

Apple’s new watch gets a little too personal

It’s easy to be disappointed by the announcement of Apple’s latest ‘game-changer.’ The Apple Watch, slated to be released in early 2015, has been described by Tim Cook as “the next chapter in Apple’s story,” but consumers are hesitant. Apple’s previous successes — iPhone and iPad — both introduced entirely new product categories, and revolutionized communication in an (arguably) positive way. The Watch, however, which promises only marginal improvements on features already found in other mobile devices, further exacerbates the social challenges and unrestrained pervasiveness of mobile technology through its so-called convenience factor. What should concern us is that the…

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