Yasmin Veyjs Simsek

Opinions in Dialogue: The corporatization of Pride Month

By: Yasmin Vejs Simsek, Staff Writer, & C Icart, SFU Student Content warning: mentions of homophobia and transphobia  Pride month merch from faceless, multi-billion-dollar corporations is among the most calculated, yet somehow weirdly personalized marketing schemes ever. Over the course of a month, companies with seemingly no relation to the movement will emblazon their logos with rainbow flags and produce cringy but supportive merchandise. But does a corporate presence at Pride represent a victory lap for a marginalized community, or is it a smokescreen that hides companies’ actual lack of loyalty to the LGBTQIA2S+ community? Yasmin: I will be the first…

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