Noeka Nimmervoll
Pride, politics, and the pause on performative allyship
July 1, 2025By: Noeka Nimmervoll, Staff Writer Taking a stand on certain issues is a useful tactic for businesses to connect with their consumers. For example, the recent Canada-US trade war has motivated Canadian companies to advertise using the “Buy Canadian” trend. Unsurprisingly, companies capitalize on their consumer base’s desire for their purchases by reflecting consumers’ values to increase their market profit. One of the communities that is targeted for profit maximization is the 2SLGBTQIA+ community. Companies plaster colourful flags for the purposes of virtue-signalling, otherwise known as rainbow capitalism, every June. Trends in the public sphere of the 2010s were increasingly…
Continue reading
Exploring ConnecTra Society’s 2025 Abilities Expo
June 30, 2025By: Noeka Nimmervoll, Staff Writer On June 9, ConnecTra Society hosted its 14th annual Abilities Expo at Yaletown’s Roundhouse Community Centre. ConnecTra is a non-profit that links “people living with disabilities to activities, services, resources, and opportunities.” More than 45…
Continue reading
A celebration of Indigenous cultures at SFU Burnaby
June 17, 2025By: Noeka Nimmervoll, Staff Writer On Tuesday June 17, SFU’s Town and Gown Square will be filled with a bustling Indigenous Market. From 10:00 a.m. to 4:30 p.m., the square will be lined with 25 vendors showcasing their Indigenous goods…
Continue reading
Simon Fraser University’s independent student newspaper since 1965.
For advertising inquiries: [email protected]
For promotional inquiries: [email protected]
Simon Fraser University’s independent student newspaper since 1965.
For advertising inquiries: [email protected]
For promotional inquiries: [email protected]