marketing
We need to stop e-cigarette use before it ruins a generation like tobacco did
September 16, 2019Editor's note: This piece has been updated to reflect the fact that Juul does not advertise to youth or intend its product for youth consumption. By: Lubaba Mahmud, Staff Writer We have to stop being so naive about e-cigarettes. At present, the same mistakes of the previous generations are being repeated that allow young people — high school students and university students alike — to become addicted to a more technologically advanced poison than cigarettes. The more we study e-cigarettes, the more we learn that they are anything but safe. To start, e-cigarette use leads to nicotine addiction. E-cigarettes aren’t just…
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Research Roundup
July 19, 2018By: Nathaniel Tok, Peak Associate Customer satisfaction affected by use of pronouns SFU Business professor Brent McFerran believes that customer service training is teaching staff the wrong way to address customers. McFerran’s study, published in the Journal of Marketing…
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Knowing the price puts a damper on consumer enthusiasm
August 2, 2017The enjoyment of activities and new items decreases as time goes on — the twenty-fifth bite of a chocolate bar is often less enjoyable than the first. However, researchers wondered how knowing the price of a given product might affect…
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The Peak is hiring a Digital Strategist!
May 15, 2015We are looking for a new Digital Strategist (or Web Producer) to join our team and help maximize our online presence. If the job description below is of interest to you or someone you know, send a resume and cover…
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