greenwashing

a bold SFU in the center of the illustration. On the right side there is a polluted river, with a caution sign right next to the river. The sky is grey. On the left side, there is a greenhouse with healthy plants and a recycling bin on the side. The sky is blue and has clouds.
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SFU conceals its environmental harms through greenwashing

Peak Web November 8, 2025

By: Heidi Kwok, Staff Writer Every June, SFU’s marketing team paces restlessly in front of their computers in anticipation of the green light. Then, right on cue, they begin preaching about the university’s position as a world leader in sustainability and climate action. There’s no escaping the self-congratulatory press releases that echo the same sentiment, year after year. However, while SFU celebrates its sustainable accomplishments, the university’s environmental progress is consistently undercut by its contradictory investment practices, revealing a troubling case of greenwashing.   Over the years, SFU has made some strides in committing to its targets for fossil-fuel divestments and…

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This is a photo of a Western Sahara flag with the blue sky in the background.
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The intersections of colonialism and the climate crisis in Western Sahara

Peak Web February 18, 2025

By: Kiana Montakhab, SFU Student On January 17, Embark Sustainability, the Centre for Comparative Muslim Studies, and Spheres of Influence e-zine hosted a presentation titled “Western Sahara is a Climate Justice Issue” on the Burnaby campus. The talk focused on…

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How oil and gas companies greenwash the public

Peak Web January 12, 2023

By: Victor Tran, SFU Student Oil and gas greenwashing — the act of falsely promoting the environmental benefits of fossil fuels — is a widespread and harmful problem. In Canada, tar sands companies have been particularly guilty of this type…

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