Business
Knowing the price puts a damper on consumer enthusiasm
August 2, 2017The enjoyment of activities and new items decreases as time goes on — the twenty-fifth bite of a chocolate bar is often less enjoyable than the first. However, researchers wondered how knowing the price of a given product might affect the experience of declining excitement. Brent McFerran, an associate professor in marketing at the Beedie School of Business, recently published a study that explains how the presence of the price accelerates the rate at which we feel decreased enjoyment over time through repeated consumption. McFerran ran some tests using music where he had participants listen to songs that they said…
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Q&A with SFU alumna and business woman, Leah Emmott
March 10, 2017If you’re interested in breaking into the business world once you graduate, but feel like it’s an impossible feat, you should meet Leah Emmott. Emmott, born and raised in Burnaby, graduated SFU in 2008 with a joint bachelor of business…
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All hail the iPhone SE
April 1, 2016[dropcap]I[/dropcap]’ve heard some comments from people who are dissatisfied with the new iPhone SE release. “Nothing new,” and “can’t tell it apart from the iPhone 5S,” are just a couple of the things I’ve heard since Apple’s keynote event unveiling…
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BC can do better than Liquefied Natural Gas
July 26, 2015Premier Christy Clark has summoned MLAs for a special summer session to pass through Bill-30, which will in effect approve a deal with Pacific Northwest LNG, a consortium led by Malaysian-owned firm Petronas, to extract and process Liquefied Natural Gas…
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Student entrepreneur launches swim gear site
January 12, 2015Fourth year SFU business student Viktor Holicek is making a splash with his startup distribution website for swimming sports watches. The site, Swimovate Canada, connects students with unique fitness equipment, provides details as to how the equipment can be best…
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Who’s Kayode?
November 24, 2014On a bitter Spring afternoon in the West Mall atrium, one lone candidate captivated students attending the election debates for the Simon Fraser Student Society (SFSS) VP Student Life position. Standing among his competitors, he rapped along with the rhythmic…
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New course opens entrepreneurial avenues
September 8, 2014A new course offered this fall by two SFU professors will open entrepreneurial avenues to undergraduate students in all faculties. The 200-level introductory course, BUS 238: Introduction to Entrepreneurship and Innovation, emphasizes cooperative, team-based approaches to entrepreneurship and innovation. Available…
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