By: Cindy Wang, Peak Associate It’s everyone’s favourite month of the year: the month where we pretend there’s snow on the ground and climate change isn’t real so we can get into the Christmas spirit. And what says “Christmas” more than spending money just to spend even more money? At least, that’s what the Vancouver Christmas Market’s marketing team tells me. They’re selling their tickets using the most effective methods we all fall for — consumerism and a desire to have friends. This year, thousands of people are spending money to enter an event where they’ll spend even more money…
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