partnerships

The objectification of women in sports

By: Simran Sarai, Sports Writer In 2021, after years of pressure from the public, the National Collegiate Athletic Association (NCAA) changed their rules to allow athletes to make money from brand deals and advertisements. This big shakeup was a massive shift from the organization’s previous regulations, which prohibited athletes from using their name, image, or likeness — commonly referred to as NIL — to make money. The rule change opened up opportunities for NCAA athletes of all levels to pursue advertising partnerships.  Unsurprisingly, many NCAA athletes with large social media followings on apps like TikTok, have been greatly impacted by…

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