commodification

Opinions in Dialogue: The commodification of Lunar New Year

By: Izzy Cheung, Staff Writer and Kelly Chia, Editor-in-Chief Content warning: mentions of racism.  With all the Christmas hype leaving our local malls, storefronts are now being swamped with limited-edition Lunar New Year promotions. Anything from red-and-gold advertisement schemes to special collections based on the upcoming Year of the Dragon are prevalent in big-name chain stores, restaurants, and more. However, we should also consider what exactly these products do. Are they truly helpful to our cultures and communities, or are they just another way for companies to make profit? Izzy: These promotions have positives, of course — they provide visibility…

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